Honor , #Honorversary
We celebrated a year of ‘Only For the Brave’ with Honor at their European anniversary, immersing fans and international media in a series of memorable moments in Berlin.
Our creative process
Increase Honor’s fan base and drive social engagement with a unique one year anniversary event in Western Europe.
We took Honor’s ‘For the Brave’ brand message and realised it in the most extreme and immersive way for the already excited super-fan and media audience.
The ‘House of Brave’ tested Honor club members’ bravery through a series of immersive experience zones that each played with their senses. Crazy and curious happenings took place behind a series of unmarked doors, alongside a gallery space full of unusual installations that brought to life key moments and achievements throughout Honor’s impressive first year.
On arrival guests were given a ‘Brave Briefing’ – a theatrical welcoming delivered by the Brave Sergeants that challenged them to explore the warehouse facility and find out if they were brave enough to experience what was hidden around every corner. The interactive evening was then brought to a close with a massive laser show and headline DJ set.
All of the installations around the space were designed to create great picture moments for guests to share on their social channels using the hashtag #honorversary. In particular, the Vine Booth let guests capture short form videos and Hall of Mirrors and Balloon Room created perfect selfie opportunities.
There were 145 mentions and over 1m Twitter impressions for #Honorversary on the night of the event.
“Our #honorversary was a night to remember”/ @HonorEU